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Super Bowl Advertisers Are Changing Their Playbooks to Keep You Talking

As Super Bowl advertising has evolved rapidly over the past few years, STRATA director J.D. Miller explains how companies are changing their playbooks to make sure the effects of their ad campaigns last well beyond the big game. With advertisers payi

http://www.11alive.com/video/4020734785001/1/Super-Bowl-Advertisers-Are-Changing-Their-Playbooks-to-Keep-You-Talking http://cdn.newslook.com/77/771ec98dc8d70e0d51022e4c57b3d4ca/images/frame_ext.jpg Super Bowl Advertisers Are Changing Their Playbooks to Keep You Talking As Super Bowl advertising has evolved rapidly over the past few years, STRATA director J.D. Miller explains how companies are changing their playbooks to make sure the effects of their ad campaigns last well beyond the big game. With advertisers payi social mediaVideo: Marketsyoutubenewslooksports businessmedia 03:02

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