'Dirty Jobs' host Mike Rowe defends Walmart ad

8:16 PM, Feb 19, 2014   |    comments
Mike Rowe (Getty Images)
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(CNN) -- "Dirty Jobs" host Mike Rowe is known for being an advocate for the working class, but critics are slamming him for narrating a new Walmart ad, citing Walmart's history of outsourcing manufacturing jobs to China, and their practice of paying low wages.

The ad promotes the company's recently announced pledge to spend $250 billion on American-made products over the next ten years and Rowe says he does not regret participating at all.

"It's a PR campaign for the whole notion that if the country doesn't get back to the business of making things, and if our biggest companies don't get back into the business of affirmatively purchasing from American suppliers, then the consumer is not going to have a viable choice."

Rowe adds Walmart's initiative around American manufacturing parallels the same theme he pushes for with his foundation.

(CNN)

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