Kmart's new "ShowYourJoe Joe Boxer Christmas ad
(WXIA) -- After Kmart caught flak from some viewers for several ads earlier this year, the chain has started airing a Christmas-themed ad that has gone viral.
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The #ShowYourJoe ad features a line of six men wearing white shirts and black jackets -- over decorative boxer shorts from Joe Boxer. The men squat down, and begin shaking their bottoms in time to "Jingle Bells."
The new ad has some viewers getting pretty angry and venting on Kmart's Facebook page.
"Your ad is disgusting and very distasteful... no wonder your store is the way it is...you lost me this year....how can you take a beautiful time of year and turn it into a poor joke..this is so sad..shame on you and your ad department," read one Facebook post.
Others penned posts supporting Kmart and praising them on how funny they thought the ad is.
Kmart's ads have been at the center of controversy before -- most notably for their recent "Big Gas Savings" and "Ship My Pants" ads.