ATLANTA -- Vinings-based The Home Depot, Inc. operates the best e-gift card program among the 99 retailers and restaurant chains analyzed by research and advisory firm Retail Systems Research LLC for a new report released at Shop.org's Annual Summit in Chicago, reports Internet Retailer.
The study, sponsored by digital gift card provider CashStar, analyzed digital gift card purchases made in July and August using 21 criteria, including whether consumers can easily find the gift cards on the merchant's website and how easy it is for recipients to redeem the cards.
RSR used a 3-point scale to rate merchants on each of its 21 criteria, with the best possible score being 63 points. The top three merchants, along with their rankings in the 2013 Top 500 Guide, and point totals:
* Home Depot, No. 46, 54 points
* Sephora USA Inc., No. 144, 48 points
* Starbucks Corp., No. 454, 48 points
Internet Retailers reports The Home Depot scored well because the retailer makes its e-gift card easy to find - it features a Gift Cards button at the top of its e-commerce site, near its shopping cart - it offers multiple gift options, including the ability for multiple consumers to send a friend one gift card, and because its e-gift cards are easy to personalize.
(Atlanta Business Chronicle)