ATLANTA -- Columbus-based Aflac debuted its new Spanish-language television commercial called "Rehearsal" on Monday on Spanish television and radio stations in key Hispanic markets.
The commercial is the third Spanish-language commercial in 2013, and is the final installment of the company's "Out of Work Duck" campaign, the company said.
The campaign chronicles the Aflac Duck through an unexpected injury, recovery, and now his quest to get back to work as Aflac's famous spokesduck, Aflac (NYSE: AFL) said in a statement.
According to the company, "In this new ad, the Aflac Duck is rehearsing backstage to get the 'word' out, using a variety of popular Latin cliches to connect with the diverse Hispanic community, about the company that pays policyholders cash benefits so they can focus on recovery rather than worry about their finances. The 'word,' of course, is 'Aflaaaac!'"
Aflac Executive Vice President and Chief Marketing Officer Michael Zuna said of the campaign, "As the diverse Hispanic market continues to grow, we want to remind all Spanish speaking consumers about the peace of mind that Aflac policies can help provide."
"Rehearsal," which is targeting all Hispanic adults, will air on Spanish television and radio stations in New York, Miami, Los Angeles, Houston, Orlando, Puerto Rico, and San Francisco, the company said.
(Atlanta Business Chronicle)