ROSWELL, Ga. -- It started as a bar snack at The Roswell Tap, but everything changed when comedian Jeff Foxworthy took a bite of his first Grit Chip.
"As soon as I tasted it, I'm like, 'Oh, my gosh, this is great.' I need to tell the word it's great," Foxworthy told 11Alive's Jennifer Leslie.
Sean McDonough, the owner of The Roswell Tap, met Foxworthy last year and invited him to do a taste test. Now Foxworthy refers to McDonough as his "Yankee buddy."
"It's been a dream. It was a chance meeting. It was a gift," McDonough said.
Now they're a team, turning bar food into a brand called Jeff Foxworthy's Southern Creations with four flavors of Grit Chips now in stores.
"People ask me to describe it. It's kind of between a Tostito and a Frito. Very thin, very crispy. It's just different."
There are more creations to come, including dips like barbecue humus and one made with collared greens and smoked bacon.
Foxworthy said Grit Chips are one more thing to love about the South, but he's hoping they have wide appeal.
"Is it a Southern thing? Yeah. But is it a Southern thing? No," Foxworthy said. "It's kind of like the Redneck jokes. When I first came up with them I thought we had exclusive rights to Rednecks. Then I traveled the country and went, 'Oh, my gosh, they're everywhere.' Hopefully it's the same thing with the Grit Chip."
Grit Chips will hit the national stage on Saturday night by sponsoring the Great Clips Grit Chips 300 at Atlanta Motor Speedway in Hampton.
You can find Grit Chips at Atlanta-area Kroger stores and Cracker Barrel Restaurants.