Rebecca Taylor at her boutique in Phipps Plaza (Holly Pennebaker, 11Alive News)
ATLANTA -- Fashion designer Rebecca Taylor spent an evening at Phipps Plaza to introduce her store on Tuesday.
Taylor sees Atlanta as a great fit for her line, which has typically been filled with bright color, lace and ruffles. However, Taylor has taken the feminine touch down as her line has further evolved.
"An Atlanta girl really identifies with the brand because she is feminine, cool and fun with color, you know, it's a natural marriage, really," Taylor said.
Many of the lines being shown in New York have really changed how women dress, according to Taylor. By pushing the boundaries on what women wear, she modified her clothes to make pieces more chic. Taylor lives in New York, and is on her twentieth year of living in the United States. She is originally from New Zealand.
Taylor describes herself as tomboy, despite her ladylike lines.
"This is going to sound weird, but the ruffles never set well with me," Taylor said. "That's what my customer always wanted, so who am I to deny them?"
A mannequin in the store wears a solid navy silk blouse, a very basic piece for Taylor. The top has been one of the best-sellers since it was released.
"I think this is what women are more identified with now, more than over-the-top femininity," Taylor said.
Her love for fashion came when she was born. Her start in the field was a gig with designer Cynthia Rowley in New York City. Saks Fifth Avenue was the first department store to buy the Rebecca Taylor line.
Although she works in fashion and loves it, Taylor keeps talk of style to a minimum, as she has two daughters and does not want them to grow up in the fashion industry. Her girls are five-year-old twins.
"I don't really like talking about fashion, I keep it really low. If they want to do it later, that's fine, but I don't want fashion to be what defines them as young girls," Taylor said.
A big part of Taylor's success is her mother. Taylor remembers growing up wearing clothes made by her mother, and borrowing her mother's accessories to enhance an outfit. Her mother is still really involved with Taylor's work today.
"She comes to every runway show, sews and does beading," Taylor said of her mother.
While Taylor keeps work separate from family, and admits to being a tomboy, she believes women should feel fabulous every day, no matter what that means from person to person.
"It's not important that you wear the newest looks, but it's important that you feel good all the time, and comfortable in your own skin," Taylor said. "That's when you look really beautiful."