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McD, BK outwit San Francisco's Happy Meal rules

4:45 PM, Dec 1, 2011   |    comments
McDonald's Happy Meal with apples (McDonald's)
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SAN FRANCISCO (USA Today) -- A new San Francisco law banning toy giveaways in kids' meals high in fat, salt and sugar takes effect today, but McDonald's and Burger King have already outwitted the politicians, the San Francisco Chronicle reports.

The Healthy Food Incentives Ordinance was passed by the Board of Supervisors in the fall over the veto by then-Mayor Gavin Newsom. It calls for a ban on toys with Happy Meals and similar promotions that do not meet the city's strict nutritional standards.

But first McDonald's, and now Burger King, have decided to charge 10 cents for customers who want a popular plastic trinket to go with their Happy Meals. McDonald's says it will donate the extra dime to charity.

"This law is not what my customers wanted or asked for, but the law's the law," says Scott Rodrick, who owns 10 of the 19 McDonald's franchises in the city, the Chronicle reports.

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