Pursue your passion with support from Little PINK Book

12:37 PM, Dec 26, 2013   |    comments
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ATLANTA -- Cynthia Good is living proof that reinventing yourself can be done -- and with success.

"We're always having to reinvent ourselves," Good explained while talking about new technology and changes in the workforce.

The Buckhead wife and mother of two sons is a former Atlanta TV journalist who found her second chapter in entrepreneurship.

"It was a difficult transition," she said.

Since 2005, with the launch of Little PINK Book, Good has been focused on empowering women to pursue their passions.

"PINK is a resource for women and companies who want to see women advance, and we're a resource because we can provide great information, stories about advancement," Good said.

Her team of four full-time employees and a dozen contractors and contributors are behind LittlePinkBook.com's articles and interviews, its well-followed Twitter account, signature events out of state and an annual women's empowerment luncheon that hundreds attend. Most recently, Cynthia added a consulting arm to PINK. 

While entrepreneurs dream of growth, obviously, it means more obligations.

"You are responsible for other people's livelihood. You have to make payroll every other week regardless of whether or not business is coming in, regardless of what's going on in the economy," she explained. 

Still, Cynthia loves what's she's doing, which is PINK's mission: "For all women to have the courage to do what they love."

She's especially driven by the goal of helping to change the workplace for women. However, she says that change isn't coming fast enough.

"We've only increased the number of female CEOs in Fortune 500s by two percent over the last nine years. Only eight percent of the highest earners are women," Good said with intensity.

Intent on helping women advance and achieve their professional goals, Good stresses that working hard isn't enough to get ahead.

"Women today still believe that high performance will result in their advancement. It's not true," she said. "You have to have high visibility too. No matter how smart you are, or how good you are at your job, you will not be promoted to the top unless you have that visibility. And unless the company is committed to advancing women."

See more stories of Women in Charge.

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