Ga. movie theater ads target drugs, underage drinking

7:16 AM, Sep 5, 2013   |    comments
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(ATLANTA BUSINESS CHRONICLE) -- Public service announcements provided by the Georgia Department of Behavioral Health and Development Disabilities that target underage drinking, drugs and alcohol abuse are being shown in AMC Theatres and Regal Cinemas across Georgia and in Screenvision Theaters in Columbus.

The ads, which are scheduled to run through June 30, 2014, are part of an initiative led by the department's Division of Addictive Diseases to reduce underage drinking and alcohol-related deaths, according to a statement released by the Georgia agency.

The campaign, referred to as the Alcohol Prevention Project (APP), is funded by a Substance Abuse Prevention and Treatment block grant from the Substance Abuse and Mental Health Services Administration.

The project targets Georgians between 9 and 25 years of age with the objectives of reducing early alcohol use among 9 to 20 year olds; reducing access to alcohol and binge drinking by 9 to 20 years olds; and reducing binge and heavy drinking in 18 to 25 year olds, said Travis Fretwell, the assistant director of the division of addictive diseases.

"More than 150 youth in Georgia die from alcohol-related causes each year. APP attempts to reduce this number through education and prevention," Fretwell said.

Watch one of the ads:

(Atlanta Business Chronicle)

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