Although Beloved began solely as a singing group, over the years they have grown to be that and much more. In addition to writing, recording and producing CDs, they speak and sing to thousands of women annually in conferences and events where they entertain, inspire and encourage. In 2007 they began hosting an annual womens conference and in 2009, their entrepreneurial spirit led them to develop their own cosmetic line, Beloved Beauty, which has been wildly successful, both at live events and online. Beloveds uplifting message is deeply rooted in their own personal experiences with a faith in Jesus and living a full and joyous life as a result. From the church pew to the corporate board room, their infectious spirit and message connects with women of all ages, races, and life circumstances.