Barnes & Noble acquires part of Borders online business

12:32 PM, Oct 10, 2011   |    comments
A message on the front of
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ATLANTA - Now that Borders has closed all of their brick and mortar stores, attention has turned to the bankrupt company's online presence.

A note on the front of invites shoppers to "continue to shop and browse" their site, but points out that any purchases made will be handled by their long-time competitor Barnes & Noble's website at Borders says the site will remain available through mid-October. After that point, it is expected to redirect to Barnes & Noble's website.

As part of the Borders bankruptcy deal, Barnes and Noble is assuming the prior customer data of Borders, and is offering membership in Barnes & Noble's frequent shopper program to former Borders Rewards Plus members. The CEO of Barnes and Noble, William Lynch, has addressed a letter to all former Borders customers inviting them to remain customers of Barnes & Noble.

The letter also includes a link to an "opt-out" page for customers who don't want Barnes & Noble to retain their information.

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