A message on the front of Borders.com
ATLANTA - Now that Borders has closed all of their brick and mortar stores, attention has turned to the bankrupt company's online presence.
A note on the front of Borders.com invites shoppers to "continue to shop and browse" their site, but points out that any purchases made will be handled by their long-time competitor Barnes & Noble's website at BN.com. Borders says the site will remain available through mid-October. After that point, it is expected to redirect to Barnes & Noble's website.
As part of the Borders bankruptcy deal, Barnes and Noble is assuming the prior customer data of Borders, and is offering membership in Barnes & Noble's frequent shopper program to former Borders Rewards Plus members. The CEO of Barnes and Noble, William Lynch, has addressed a letter to all former Borders customers inviting them to remain customers of Barnes & Noble.
The letter also includes a link to an "opt-out" page for customers who don't want Barnes & Noble to retain their information.