A new look for 11Alive

5:01 PM, Jan 29, 2013   |    comments
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WXIA -- 11Alive has a new graphic look. 

In the top bar of the new graphic box you will find story information as well as the name and title of someone being interviewed. 

The second bar is the new Rundown, which is now called the Line Up.  The next three stories coming up will be shown.

The third line is where headlines, traffic information, weather, social engagement and breaking news can be found.

If the wording on the graphics seems to be cut off on the screen, or if you never see the third line, your television setting may need to be changed. In most cases, this is caused by the viewing option for the screen to be on a zoom or stretch setting. To put your screen in the right aspect ratio, cycle through the screen options until you see the correct full image.  Most remotes have a button that can be used to change this setting.  Check out the photo to see if your remote has one of these options. If you can't find this on your remote, you will need to enter your television menu setting to make the change there.

The new look comes after extensive research and based on viewer feedback

Here are some highlights of what we learned in the research to help design the new look:
-Color coding various types of news - research has told us that viewers want things simplified and organized. It visually allows people to know what type of story we are doing or about to do.
-The Lineup - Integrating what is on the air with what is immediately coming up next.  Allowing the viewers to count on us to always be able to know what the upcoming three stories are.
-Balancing the right amount of graphical information on the screen at one time.  Research says viewers don't just want a word or two to name the story.  They want enough information to help them understand what the actual news is and what is the most updated information.  

Along with the new graphics, viewers will hear new music being used in productions.

Those of us who call Atlanta home know what a great place we live in!  We at 11Alive believe news organizations don't have to just cover all the bad stuff, but should also celebrate all the good stuff. 

You'll be hearing a song from now on in our newscasts as we celebrate you!  We hope you like it... it's called "This is Home"!

Listen to it here.

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