Ga.-based HoneyBaked Ham expands to Asia

8:08 AM, Jun 25, 2013   |    comments
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ALPHARETTA, Ga. -- The HoneyBaked Ham Co. of Georgia, headquartered in Alpharetta, will expand internationally for the first time in the company's 55-year history through a partnership with Toranomon Ham Co. Ltd., HoneyBaked announced early Tuesday.

Toranomon will hold the rights to sell hams, turkey sides and desserts in Japan, HoneyBaked said.

HoneyBaked is targeting a launch later this year to include a storefront, e-commerce, sampling and a full marketing campaign specific to the region, the company said.

(Atlanta Business Chronicle)

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