Final Four weekend could net Atlanta $70M

11:55 AM, Mar 30, 2013   |    comments
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ATLANTA -- The City of Atlanta is about a week away from an economic windfall. 

Downtown Atlanta will play host to the NCAA Final Four, the championship basketball games for NCAA Divisions II and III and three days of free concerts at Centennial Olympic Park. 

More than 100,000 are expected -- and it's anticipated that they will spend some $70 million over the course of the weekend.

The last time the Final Four was played at the Georgia Dome in 2007, some 75,000 people jammed the city, spending about $53 million.

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"We're going to be crowded. It will be the place to be," said Hard Rock Cafe general manager Michael Ward. "Both bars cranking and open late at night. We have 400 seats so we are expecting to be full out for three or four nights straight."

Some 74,000 fans are expected at the Georgia Dome, while close to 10,000 are expected to watch the Division II and III title games at Philips Arena.

More than 150,000 fans are expected to clog Centennial Olympic Park, where three days of free concerts will include headliners like Sting, and the Dave Matthews Band. 

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