(USA Today) -- Google is shutting down its popular RSS Reader as part of a broader "spring cleaning" to concentrate on a smaller selection of services.
In a post on the official blog for Google Reader, software engineer Alan Green cites declining usage and a reshaped focus on fewer products. "We think that kind of focus will make for a better user experience," he says.
Google Reader will shut down July 1, so users have enough time to transition to a new option. Launched in 2005, the RSS Reader allowed users to pull content feeds from a variety of websites into one personal hub.
The move to shut down Reader is part of a larger plan detailed on the company's official blog. Among other services getting shuttered: Google Building Maker, Google Cloud Connect and the voice app for BlackBerry devices.
"It's been a long time since we have had this rate of change - it probably hasn't happened since the birth of personal computing 40 years ago," says Urs Hölzle, Google's senior vice president of technical infrastructure. "To make the most of these opportunities, we need to focus-otherwise we spread ourselves too thin and lack impact."